There are a large number of Pakistani communities living in Britain, which is the reason that the locals somehow know the culture of Pakistan. Head Spread, a British youtube channel finds out what the people of Britain really think about Asia, specifically Pakistani and Indian. In a fun activity, these people ask cross section of everyday British people to watch music videos and trailers they wouldn’t normally see and give their honest opinions.
The feedback they have been receiving in the U.K and abroad have been great. In yet another attempt, the channel showed Coke Studio’s Afreen Afreen by Rahat Fateh Ali Khan and Momina Mustehsan to the British local and there response was very interesting. Nobody in the video could even describe what Pakistani music is before watching the video and they all came away with a new understanding.