Pepsi has re-launched Pepsi Battle of the Bands for young and aspiring bands in the country. The program has been launched with a new TVC featuring the three of the biggest stars of the country: Fawad Khan, Meesha Shafi and Atif Aslam. The first episode of the show will go on-air on July 30, 2017.
In an exciting tribute anthem, Pepsi is giving an ode to the biggest band ever to come out of Pakistan – Vital Signs with Do Pal Ka Jeevan, and a nod to one of the country’s best vocalists Alamgir with Dekha Na Tha. Fawad Khan’s musical career launched with the same platform and it is very exciting to see that his comeback song is also with Pepsi Battle of the Bands. Shahi Hasan from Vital Signs is also seen lending his guitar riffs to the song all the way from his New York abode.
Pepsi Battle of the Bands is aiming revive the declining culture of bands and produce new music in Pakistan. It offers a fresh start to musicians, providing them a stage to unveil their true talent and passion for the music created by them. It promises to be an exciting new breed of bands of all genres.
For the show, auditions were held and musicians from all corners of Pakistan participated in this great music battle. Now the public will witness the top bands in the coming weeks.
Pepsi Battle of the Bands initially took place in 2002 and gave the country a plethora of brilliant artists including acclaimed bands such as Aaroh, who won the title, EP, Meekaal Hasan Band and Mizmaar.
This year, continuing its legacy ‘Pepsi Battle of the Bands’ will be bringing together 20-30 new talented bands that will compete for the title award in the show. The first episode airs on the 30th July, 2017.